Not Tweeting At Work Price $1.3 Trillion
As social media spreads around the globe, one enclave has proven stubbornly resistant: the boardroom. Within the C-suite, perceptions remain that social media is at best a soft PR tool and at worst a time sink for already distracted employees. Without a push from the top, many of the biggest companies have been slow to take the social media plunge.
A new report from McKinsey Global Institute, however, makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. How’s that for a bottom line?
However, a new report from McKinsey Global Institute has found social technologies can boost company value anywhere from $900 billion to $1.3 trillion. It seems, in addition to external benefits, the tools, when used among employees, create efficiencies in everything from project management to HR.
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